Conservation: Our Commitment to Nature

WhereWiseMenFish is also a member of the Wild Trout Trust and the Salmon & Trout Association and we contribute financially to the excellent work of both these charities.

1% For The Planet® is an alliance of businesses that understand the necessity of protecting the natural environment. They understand that profit and loss are directly linked to the health of our environment. In addition, these businesses are concerned with the social and environmental impacts of industry.

We understand first and foremost that the health of the river and its runs of fish are more important than the success of our fly fishing operations. We understand that we make our living from great wild and clean waters and the fish that swim in them. It seems to make sense then that we should give something back. We care about the waters we fish. We hope you do too.